Promoboxx Industry Content

making social media content strategy easy and accessible for busy local retailers

i Activated over 10,000 retailers with my email marketing campaigns

For Promoboxx, I was the sole Senior Digital and Social Content Creator, and Director of the Promoboxx Industry Content program.

Promoboxx Industry Content (PIC) is top of funnel social media content that retailers could share out to their channels to supplement brand sponsored campaigns. This content is meant to inspire, educate, and engage consumers. I created, planned, and automated content for 9 key industries and ran email marketing campaigns to encourage retailers to share the content. I also packaged the data from these campaigns to present to brand marketers in order to demonstrate how they might improve consumer interactions and garner more engagement from their retailers.

Promoboxx's primary function is to supply local retailers with brand assets, ad budgets, and campaigns for social media. PIC was industry specific lifestyle content that wasn't so focused on direct response/bottom of the funnel. Our main goal for this content was to boost product usage and increase engagement metrics on social media.

  • Activated over 10,000 retailers with my email marketing campaigns

  • Reached over 50 million consumers with captivating, original content

  • Earned 16.5% more consumer engagement on average than Facebook’s platform average

  • Created, marketed, and presented an ongoing webinar series for a brand marketer audience with over 70 attendees each

Here are a few slides from the PIC 2019 Year in Review presentation.