Jonali mcfadden

Digital Marketing, Content Strategist
enjoyjonali@gmail.com
617.548.6550

I am a Creative collaborator, trend predictor, persona organizer and storyteller

HomeBinder • Digital Home Management Platform

Director of Marketing

April 2021 - Current

Coordinate all marketing materials for internal and external use, including email marketing campaigns, partner marketing kits, website updates, blog posts, editorials, ads, and all social media channels.

Promoboxx • Digital Asset Management and Localized Marketing App

Senior Digital and Social Content Creator, Director of the Promoboxx Industry Content program

October 2018 - April 2021

Strategic campaign planning and execution (including social media graphics, landing pages, blog posts, videos, newsletters, and mailers)
Develops brand marketing training and tools to empower users in creating their own content
Collects retailer testimonials to develop compelling case studies
Closely monitoring data analytics and optimization (Tracking, measuring and reporting performance metrics for 9 industry verticals)
Works closely with data team to implement new UI data dashboard for users
Works closely with Director of Product Management to develop new Paid strategies including an automated email drip campaign
Works closely with CEO & VP of Sales to target new verticals

Key Achievements

Activated over 10,000 retailers with my email marketing campaigns
Reached over 50 million consumers with my captivating, original content
Earned 16.5% more consumer engagement on average than Facebook’s platform average
Created, marketed, and presented an ongoing webinar series for a brand marketer audience with over 70 attendees each; the Promoboxx Consumer Engagement Webinar Series (Fall 2019), “We’ve Re-opened - Now What?” Hybrid Marketing Strategy Webinar Series (Summer 2020), and “#NowTrending Social Media Trends for 2021” Webinar Series (Winter 2021)

Pinterest • Social Networking App

Partner Manager, Pin Designer

May 2017- June 2018

Lead generation and acquisition of e-commerce businesses on a consistent basis measured by ongoing sales goals
Developed & managed paid ad campaign strategies
Built buyer persona profiles based on audience targeting/behavioral interests and created content to use for ad campaigns
Closely monitored, measured and presented performance results in terms of ROI, CPA, CPC, CTR (or other target KPI's) alongside highlighting earned media and downstream conversions

SMRT Social • Marketing Agency

Account Manager & Content Creation

Feb 2015- April 2017

Managed and optimized organic social media presence for over 30 businesses in varying industries
Recommended digital ad campaign strategies, set-up and managed ad accounts, results and made ongoing optimizations
Content creation, planning and curation (including blog posts, articles, videos, live tweeting conferences and events, interviewing, photo editing and a weekly educational live stream called SMRT.TV)

Here are some examples of my work.

I have worked with a variety of brands in widely different industries such as Thumbtack, The Mortgage Coach, The Mortgage Collaborative, Kérastase, The North Face, Salomon, Mizuno, Saucony, Garmin, Hoka OneOne, DPS Ski’s, Stainmaster, Shaw Floors, Bosch Appliances, LG, Blue Buffalo, Royal Canid, Chicken Soup Pet Food, Phido, Next Vacay, Alien Outfitters, Diply, Marine Layer, and countless others.

I’ve also organized, hosted, and promoted countless local concert events and two regional tours for my band Barbaloot Suitz. Read more about my passion for music here.

Blog content

How The Cycling Industry is Creating an Online Community and How You Can Do It Too

Why Social?

Announcing Promoboxx Paid

How To Create Knock Out Content

Music Journalism

B2B One-Pagers, Flyers, Slides

lender slick (8.5 x 11 in)(best for digital).png

Increasing Engagement with Inspirational Graphics

Screen Shot 2019-10-16 at 1.17.53 PM.png

Screen Shot 2019-10-16 at 1.20.43 PM.png

Screen Shot 2019-10-16 at 1.19.09 PM.png

Screen Shot 2019-10-16 at 1.21.02 PM.png

Screen Shot 2019-10-16 at 1.18.47 PM.png

Screen Shot 2019-10-16 at 1.18.17 PM.png

Screen Shot 2019-10-16 at 2.12.34 PM.png

Screen Shot 2019-10-16 at 2.16.42 PM.png

Screen Shot 2019-10-16 at 2.16.16 PM.png

Screen Shot 2019-10-16 at 2.14.53 PM.png

Screen Shot 2020-07-14 at 3.31.50 PM.png

Screen Shot 2020-07-14 at 3.34.26 PM.png

Screen Shot 2020-07-14 at 5.19.52 PM.png

Screen Shot 2020-07-15 at 1.23.36 PM.png

Screen Shot 2020-07-15 at 3.46.50 PM.png

Screen Shot 2020-07-15 at 1.42.24 PM.png

Screen Shot 2020-07-15 at 3.48.14 PM.png

Empowering Consumers with Educational Content

Screen Shot 2019-10-16 at 1.32.08 PM.png

Screen Shot 2019-10-16 at 1.32.41 PM.png

Screen Shot 2019-10-16 at 1.34.00 PM.png

Screen Shot 2019-10-16 at 1.34.26 PM.png

Screen Shot 2019-10-16 at 2.13.11 PM.png

Screen Shot 2020-07-14 at 4.13.09 PM.png

Screen Shot 2020-07-14 at 4.22.40 PM.png

Screen Shot 2020-07-14 at 4.55.03 PM.png

Screen Shot 2019-05-17 at 12.25.41 PM.png

Screen Shot 2019-07-08 at 11.45.53 AM.png

Screen Shot 2019-07-09 at 11.49.26 AM.png

Screen Shot 2019-07-08 at 11.55.02 AM.png

users LOVE Promoboxx Industry Content:

“As the Director of Marketing, I feel Promoboxx does a great job of consolidating graphics and content for us to use on Social Media. I like the additional [Promoboxx Industry Content] that provide motivational & inspirational types of content that our followers seem to like.”
Big Peach Running Co.

“Promoboxx has all of the relevant content we need to reach our customers. This platform has increased our social media presence to reach customers we couldn’t reach before!”
Endurance House Delafield

“The posts [Promoboxx] creates are extremely well done–I couldn’t do that type of quality content on my own. They keep it fun as well by doing theme posts, such as with dogs or for holidays; not everything is about flooring. At the end of the day, frequent social posts increases our SEO which is our social media goal.”
Lawrence Floors and Interiors