Helping a small fintech team identify and implement relevant marketing KPI’s for the first time

i Assisted the product team in visualizING and implementING a UX update which resulted in a 36% increase in binder acceptance rate and 71% email open rate

In addition to the Client for Life E-Book campaign for HomeBinder I was able to cache a few more notable achievements including:

Helping the product team identify what KPI's we should be tracking in our platform (including interaction metrics and intent to purchase metrics that pass warm leads back to our paying clients)
Helping the executive team identify what KPI’s we should be tracking with all our external marketing initiatives (including web visits, form submissions, downloads, click engagement, and social followers)
Assisted the product team in a UX update which resulted in a 36% increase in binder acceptance rate and 71% email open rate
Created and executed GTM strategies for two new integration partner product launches which included press releases, case studies, and sales collateral

Here are a few assets I created for HomeBinder.