Consumer Engagement Webinar Series

Teaching National Brand Marketers How Industry-Specific Content Strategy Drives Local Sales

Using data from content that i created that Reached over 50 million consumers

As a part of the Promoboxx Industry Content (PIC) program I managed at Promoboxx, I was able to educate and engage brand marketers on an ongoing basis with a webinar series on how a content strategy works, why it's effective, and how they might apply those ideas to their brand specifically using the industry vertical data I collected in the PIC campaigns. The content examples used stretched across 9 industry verticals including animal nutrition, appliances, automotive, outdoor, cycling, footwear, pet care, flooring, and local business. Click here to see my industry content data round up for the year 2019.

The Promoboxx Consumer Engagement Webinar Series consisted of the following topics:

  • Increasing Engagement with Inspirational Content

  • Empowering Local Consumers with Educational Content

  • Drive Sales Like A Local Brand By Supporting Local Communities

  • Social Through The Seasons - Driving Sales with Social During Both Your Off & On Season

  • How To Drive an Effective Hybrid Strategy (Paid & Organic)

  • #NowTrending Social Media Trends for 2021

Here are a few slides from “Empowering Local Consumers with Educational Content”.