case studies

Promoboxx industry content

I activated over 10,000 retailers with my email marketing campaigns!

DEMONSTRATING HOW THOUGHT LEADERSHIP CONTENT DRIVES BRAND RECOGNITION, TRUST, AND LEADS

I generated 83 MQL'S with an e-book in an industry new to HomeBinder!

Consumer engagement webinar series

I taught national brand marketers how industry-specific content drives sales from local retailers using data from content that I created that reached over 50 million consumers!

HELPING A SMALL FINTECH TEAM IDENTIFY AND IMPLEMENT RELEVANT MARKETING KPI’S FOR THE FIRST TIME

I assisted the product team in visualizing and implementing a UX update which resulted in a 26% increase in binder acceptance rate and 71% email open rate!

social media content that engages, inspires, and educates

I earned 16.5% more consumer engagement on average than Facebook’s platform average!

Promoboxx Industry Content

making social media content strategy easy and accessible for busy local retailers

i Activated over 10,000 retailers with my email marketing campaigns

For Promoboxx, I was the sole Senior Digital and Social Content Creator, and Director of the Promoboxx Industry Content program.

Promoboxx Industry Content (PIC) is top of funnel social media content that retailers could share out to their channels to supplement brand sponsored campaigns. This content is meant to inspire, educate, and engage consumers. I created, planned, and automated content for 9 key industries and ran email marketing campaigns to encourage retailers to share the content. I also packaged the data from these campaigns to present to brand marketers in order to demonstrate how they might improve consumer interactions and garner more engagement from their retailers.

Promoboxx's primary function is to supply local retailers with brand assets, ad budgets, and campaigns for social media. PIC was industry specific lifestyle content that wasn't so focused on direct response/bottom of the funnel. Our main goal for this content was to boost product usage and increase engagement metrics on social media.

• Activated over 10,000 retailers with my email marketing campaigns

• Reached over 50 million consumers with captivating, original content

• Earned 16.5% more consumer engagement on average than Facebook’s platform average

• Created, marketed, and presented an ongoing webinar series for a brand marketer audience with over 70 attendees each

Here are a few slides from the PIC 2019 Year in Review presentation.

Consumer Engagement Webinar Series

Teaching National Brand Marketers How Industry-Specific Content Strategy Drives Local Sales

Using data from content that i created that Reached over 50 million consumers

As a part of the Promoboxx Industry Content (PIC) program I managed at Promoboxx, I was able to educate and engage brand marketers on an ongoing basis with a webinar series on how a content strategy works, why it's effective, and how they might apply those ideas to their brand specifically using the industry vertical data I collected in the PIC campaigns. The content examples used stretched across 9 industry verticals including animal nutrition, appliances, automotive, outdoor, cycling, footwear, pet care, flooring, and local business. Click here to see my industry content data round up for the year 2019.

The Promoboxx Consumer Engagement Webinar Series consisted of the following topics:

• Increasing Engagement with Inspirational Content

• Empowering Local Consumers with Educational Content

• Drive Sales Like A Local Brand By Supporting Local Communities

• Social Through The Seasons - Driving Sales with Social During Both Your Off & On Season

• How To Drive an Effective Hybrid Strategy (Paid & Organic)

• #NowTrending Social Media Trends for 2021

Here are a few slides from “Empowering Local Consumers with Educational Content”.

Top Performing Content

High Achieving organic Consumer Engagement Analytics

i Earned 16.5% more consumer engagement on average than Facebook’s platform average

By using the concepts I developed for the Promoboxx Consumer Engagement Webinar Series I was able to achieve outstanding consumer engagement metrics (likes, comments, and shares) reaching over 500 million consumers and earning 16.5% more engagement on average than Facebook’s platform average. I attribute this success to being down to earth, authentic, empathetic, and candid with my content, never forgetting the “social” aspect of social media.

Here are a few examples of my top performing posts.

Increasing Engagement with Inspirational Graphics

Empowering Consumers with Educational Content

Interested in seeing more? Let’s chat!

Email me at enjoyjonali@gmail.com

THOUGHT LEADERSHIP

demonstrating how thought leadership content drives brand recognition, trust, and leads

Generating 83 MQL's with an e-book in an industry new to homebinder

For HomeBinder I am the sole marketing person, this is a leadership position as Director of Marketing where I work closely with executives to define goals and strategic initiatives. I wear many hats and collaborate with a very small team to drive brand awareness, engage and retain our current customer base, increase product usage, and boost social media followers. Most of my day to day work consists of agile decision making and coordinating many various initiatives at the same time.

Our main focus for 2021 was to enter the the enterprise mortgage lending market. In order to position ourselves in a new vertical as thought leaders, real estate eco-system innovators, and solution providers, I decided an e-book marketed toward loan officers, marketing managers, and chief marketing officers would educate our audience and build brand recognition and trust within the space. This campaign consisted of the following strategic content goals to support the launch of the e-book.

Strategic Content Goals

• Client For Life Journey - video

• How To Create A Client For Life - E-Book content itself (outline, copy, design, PDF download, embed links, etc)

• Break each chapter into their own blog posts

• Series of thought leadership blog posts to support the Client For Life methodology

• Series of social media posts prompting thought provoking questions (based on Lender FAQ)

• An anchor page “The Ultimate Guide to Client For Life Methodology” that links to every resource (glossary style) we have available as well as any other supporting articles (using back to top links) 

• Utilize LinkedIn articles to republish

• Email drip campaign to all current lender prospects and PQL’s

• Social media posts to drive traffic to e-book landing page

• A pop up on all pages of website

Here are a few of elements from this campaign.

The duration of this campaign was 5 months. I was proud to be able to achieve the following results:

• Drove a 12% increase in website traffic generating 213k website visits

• Earned 472 new LinkedIn followers (from 0)

• Generated 83 MQL's from marketing campaigns that included strategic ad placement, social media, and email marketing

PRODUCT MARKETING

Helping a small fintech team identify and implement relevant marketing KPI’s for the first time

i Assisted the product team in visualizING and implementING a UX update which resulted in a 36% increase in binder acceptance rate and 71% email open rate

In addition to the Client for Life E-Book campaign for HomeBinder I was able to cache a few more notable achievements including:

• Helping the product team identify what KPI's we should be tracking in our platform (including interaction metrics and intent to purchase metrics that pass warm leads back to our paying clients)

• Helping the executive team identify what KPI’s we should be tracking with all our external marketing initiatives (including web visits, form submissions, downloads, click engagement, and social followers)

• Assisted the product team in a UX update which resulted in a 36% increase in binder acceptance rate and 71% email open rate

• Created and executed GTM strategies for two new integration partner product launches which included press releases, case studies, and sales collateral

Here are a few assets I created for HomeBinder.

INTERESTED IN SEEING MORE? LET’S CHAT!

EMAIL ME AT ENJOYJONALI@GMAIL.COM